The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
Edmund G. Gress
Essays
Book language: English
486 pages
This manual and collection of essays explores typography and American printing, with a brief history up to the twentieth century, reproductions of early masters' work, and practical discussion of typefaces and layout. It is a useful resource for anyone interested in the craft and history of printing.
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Cover of the original edition (Project Gutenberg, public domain).
Text source: gutenberg.org · The work is in the public domain.
Opening of the book
The ART & PRACTICE of TYPOGRAPHY THE FIRST PRINTED DECLARATION Fac-simile in reduced size (original type form about twelve by seventeen inches) of the Declaration of Independence officially printed about July 5, 1776. It was this setting of the Declaration that was read before Washington’s army. Reproduced direct from the original in the Congressional minute book of July 4, 1776 The ART & PRACTICE of TYPOGRAPHY
A Manual of American Printing INCLUDING A BRIEF HISTORY UP TO THE TWENTIETH CENTURY, WITH REPRODUCTIONS OF THE WORK OF EARLY MASTERS OF THE CRAFT, AND A PRACTICAL DISCUSSION AND AN EXTENSIVE DEMONSTRATION OF THE MODERN USE OF TYPE-FACES AND METHODS OF ARRANGEMENT
Second Edition By EDMUND G. GRESS EDITOR THE AMERICAN PRINTER AUTHOR THE AMERICAN HANDBOOK OF PRINTING NEW YORK·OSWALD PUBLISHING COMPANY·1917 Copyright, 1917, by the Oswald Publishing Company TO THE TYPOGRAPHERS OF THE PAST WHO MADE THE ART HONORED AMONG MEN AND TO THE TYPOGRAPHERS OF THE PRESENT WHO ARE RESTORING TO PRINTING ITS ANCIENT DIGNITY THIS BOOK IS DEDICATED
TABLE OF CONTENTS PAGE AUTHOR'S PREFACE vii SYNOPSIS OF CONTENTS IX LIST OF REPRODUCTIONS XVi LIST OF DESIGNERS ХХ WHEN BOOKS WERE WRITTEN 1 THE ORIGIN OF TYPOGRAPHY 7 THE SPREAD OF TYPOGRAPHY 13 TYPOGRAPHY IN COLONIAL DAYS 1 д TYPOGRAPHY IN THE 19TH CENTURY 27 THE “LAYOUT” MAN 35
HARMONY AND APPROPRIATENESS 41 TONE AND CONTRAST 47 PROPORTION, BALANCE AND SPACING 53 ORNAMENTATION 59 THE TYPOGRAPHY OF BOOKS 67 BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS 75 CATALOGS 83 PROGRAMS 91 ANNOUNCEMENTS 99 TICKETS 107 LETTERHEADS AND ENVELOPS 111 BILLHEADS AND STATEMENTS 119 PACKAGE LABELS 123 BUSINESS CARDS 127 THE BLOTTER 131
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